After 5 years in operation, StarGazers Inn & Observatory
in Big Bear Lake will be
closing its doors. This unique, celestially-themed inn has been a
stellar success with guests, but it has been a financial disaster for
innkeeper, Doreen Wiggins. Wiggins spent 3 years and $500K developing
the property into a luxury bed and breakfast with accommodations that
discriminating guests have come to expect.
More like a mini-resort,
StarGazers Inn featured Big Bear’s only indoor heated saline pool, steam
and dry sauna, game room with billiards, darts, karaoke, and large movie
and game libraries. Each stay also included an entertaining Star Party
and stargazing from the inn’s private onsite observatory. Centrally
located on a wooded acre, the natural grounds provide a backyard habitat
for area wildlife and entertainment for guests as they enjoyed a gourmet
breakfast in the inn’s dining room.
Catering to couples in search
of a romantic getaway, 5 guests rooms provided luxurious queen
featherbeds, gas fireplaces, and private baths with a deep-soak
candlelit spa tubs for two. Guests always found romance under the stars
as they fell asleep under thousands of “stars” professionally created by Starscape Illusionists.
StarGazers unique Romance
Packages included a “Name A Star” gift and had been featured on The
Travel Channel’s "Most Unique Valentines Packages" episode and on KCAL
Nine On the Town’s "Most Romantic Southern California Getaways". Elmer
Dills, noted travel writer, featured StarGazers Inn on ABC7 Eye Witness
News, reporting "My newest B&B discovery is easily one of the most
interesting and unusual B&B's I've come across in California ... The
Innkeeper is Doreen Wiggins who will go all out to ensure that your stay
is memorable." Even with all this press, rave guest reviews on BedandBreakfast.com, and the inn’s designation as the #1 Bed and
Breakfast in Big Bear Lake on TripAdvisor.com, the occupancy rates never
reached profitability.
According to Wiggins, “Beside
the Private Home Rental issue, there are many other factors that
contribute to the low occupancy rates experienced by commercial
lodging. These include poor damage control to overcome the ongoing
impression by tourists that Big Bear’s forests are charred and that the
lake is dry. Also, many only think of Big Bear as a winter resort, if
they think of Big Bear at all. For tourism to flourish, Big Bear’s
image needs to change from a poor man’s day trip to a year-round alpine
resort with luxury accommodations, day spas, galleries, fine restaurants
and shopping, concerts and special events. The City, Resort Association
and Chamber of Commerce needs to establish an advertising budget to
market each season equivalent to what the ski resorts spend to market
Big Bear in the winter. Only then will Big Bear truly become the
year-round destination resort it is capable of being.”
Since Wiggins hasn’t been able
to find a private investor to help her keep the inn, she has listed the
property for a quick sale at $889,900, far below the $1.5 million
dollars that the 6 bedroom, 9 baths, single family residence appraised
for last fall. The conditional use permit to operate a bed and
breakfast goes with the R1 zoned property. With conversion to R3 zoning,
additional guest rooms could be added on the acre property. The City is
also looking into expanded usage of R3 properties. The inn’s
furnishings, décor, equipment, observatory, business and inventory are
negotiable. An Open House & Going-Out-of-Business Sale is planned for
Labor Day Weekend. Call 878-4496 to make an appointment to preview
items.
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coping... PO Box 4045 Big Bear Lake, CA 92315 Phone: 909 585 4661
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